Breast Cancer Awareness – Humble Beginnings

Georgia Sadlers’ final cause was to increase the awareness of diabetes and breast cancer in the black community of San Diego. She was looking for maximum effect, so she used hairstylists to spread their awareness. With a captive audience and a trusting relationship with their clients, hairdressers were the ultimate, though not obvious, answer.She used a folklorist to teach the hairdressers how to spread the news in a compelling manner. She set up an evaluation program to find out what was working, how successful it was and it worked.